Quality MCA Leads are the lifeblood of any MCA provider. Without a steady stream of viable leads, the success and growth of a provider's business can be severely hampered. High-quality Exclusive MCA Leads possess certain characteristics that increase the chances of conversion and long-term profitability. These characteristics include businesses in need of immediate working capital, a solid sales history, healthy credit card sales, and the ability to repay the advance within a specified timeframe.